Resources Library by ANA

Sharing knowledge

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers. Over the past five years there has been a revolution in the information that retailers have had at their disposal on which to make business...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher

September 1, 1998

Lessons learned from Minitel for the Internet

The paper studies the marketing data and tools that can be derived from the use of Minitel in France with 14.5 million users in 1997 to define a strategy that will increase Internet usage. Minitel is a mass market success since 1983 whereas Internet...

Catalogue: The Worldwide Internet Seminar 1998

Author: Johnny Gambacorta

June 15, 1998

Competition and innovation in the telecommunications industry

Editorial of the papers from the seminar "Competition and innovation in the telecommunications industry".

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: ESOMAR B.V.

June 15, 1998

The future role of telecom managers

This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Gerda Jung, Axel Brinkmann

Company: GMS Dr. Jung GmbH

June 15, 1998

The strategic use of telecommunications

Despite technological and regulatory advances telecommunications' strategic role in business is poorly understood. Management attention is excessively focused on reducing telecommunication costs (which rarely account for more than 1% -2% of total...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Anthony Newstead

June 15, 1998

Silent discussions

“Collaboration software” tools, developed at the University of Arizona (United States) and used to enhance creativity and decision-making processes in high level business meetings, have been examined to see if they could have a role to play...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lorna Lee, Steve Bather

September 1, 1997

Changing 'deliveryscapes' in marketing

Much is happening in the way firms are (re)organising in order to best manage marketing activity, in how companies are reshaping their marketing departments in the light of a changing marketing landscape, and in the manner they are structuring...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Aidan O'Driscoll

June 15, 1997

From market research to marketing research and development

The world’s top ten pharmaceutical companies continue to reorient their strategies toward greater focus on core therapeutic segments and continuous improvement of efficiency in the development and marketing of their new chemical entities (NCE)....

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Kenneth G. Watson, Andre Boer

June 15, 1997

Business and ubiquity

Ubiquity means "presence everywhere or in many places, especially simultaneously" (Webster's New Collegiate Dictionary), a quality attributed to gods. Global business today demands ubiquity of its players. Theoretically, we can get dose to achieving...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Olwen H. Wolfe

June 15, 1997